https://don-foshay.com Don Foshay Portfolio Sat, 24 Oct 2026 04:12:36 +0000 https://don-foshay.com en https://don-foshay.com/Casper-II Thu, 04 Sep 2025 01:35:46 +0000 Don Foshay Portfolio https://don-foshay.com/Casper-II Casper ~Welcome to CozyvilleWhat if toys had their own Christmas? Would they want clothes? Tech? Scratch-offs and hard liquor? Sleep? (Bingo.) We went with the latter, because we know great sleep is the gift that keeps on giving, night after night. To kick off the campaign, we welcomed Youtube watchers to Cozyville. Then we gave a glimpse into the lives of different types of toy families as they unboxed the Casper mattresses they begged toy Santa for. &nbsp;Agency: Casper (in-house) Copy Supervisor: Sean Peecook Senior Copywriter: Don Foshay Copywriter: Sam O’Hara https://don-foshay.com/Fi-Mini Sat, 24 Oct 2026 04:12:36 +0000 Don Foshay Portfolio https://don-foshay.com/Fi-Mini Fi Mini ~Fits small. Tracks it all.Don’t judge Fi Mini by its pretty, silicone cover. This little, lightweight powerhouse is packed full of tracking features that keep pets safer and healthier. All while turning heads at the dog park. Our equally tiny team put together a viby campaign to show the world what Mini can do. We turned a few of our office dogs (and one bodega cat) into TVC celebrities. Yes, they’re SAG. Technical details became eye-catching content on IG. <img width="742" height="926" width_o="742" height_o="926" data-src="https://freight.cargo.site/t/original/i/a9cd53d09794bea3e0cc7dc0c413ab93953c5748ded8f4e65c2885c415f9195b/FiMiniWeight.gif" data-mid="253719450" border="0" src="https://freight.cargo.site/w/742/i/a9cd53d09794bea3e0cc7dc0c413ab93953c5748ded8f4e65c2885c415f9195b/FiMiniWeight.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ba6f084c14d8750d3de869453642e1d28981d9b93037c5416310c4d4ba3f83ac/MinicolorgifIGsize.gif" data-mid="253720302" border="0" src="https://freight.cargo.site/w/1000/i/ba6f084c14d8750d3de869453642e1d28981d9b93037c5416310c4d4ba3f83ac/MinicolorgifIGsize.gif" /> <img width="1439" height="1799" width_o="1439" height_o="1799" data-src="https://freight.cargo.site/t/original/i/76dd00339419d7fa72f9cee477f962793111cb9e82ad80ca6d94f10ccaab0fd1/FitsSmallTracksAllIG.jpg" data-mid="253719438" border="0" src="https://freight.cargo.site/w/1000/i/76dd00339419d7fa72f9cee477f962793111cb9e82ad80ca6d94f10ccaab0fd1/FitsSmallTracksAllIG.jpg" /> <img width="742" height="926" width_o="742" height_o="926" data-src="https://freight.cargo.site/t/original/i/3f9e9ee03c259ede5cd98f7f40b5740616f1f0d7c703e993328b734b0d614103/HowToAttachMiniGif.gif" data-mid="253718984" border="0" src="https://freight.cargo.site/w/742/i/3f9e9ee03c259ede5cd98f7f40b5740616f1f0d7c703e993328b734b0d614103/HowToAttachMiniGif.gif" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1f48d73c2641b83cb2df7565617f249a51de5f43049b296703589b499ac070b4/FiMiniBreakdown.jpg" data-mid="253719451" border="0" src="https://freight.cargo.site/w/1000/i/1f48d73c2641b83cb2df7565617f249a51de5f43049b296703589b499ac070b4/FiMiniBreakdown.jpg" /> Brand: Fi (in-house)Head of Brand: Ryan AdairCreative Director: Emma KasarskyCopy Lead: Don Foshay https://don-foshay.com/Zyrtec Wed, 04 Oct 2023 21:29:20 +0000 Don Foshay Portfolio https://don-foshay.com/Zyrtec Zyrtec ~ Muddle Shop MMA Smarties Award: Bronze Struggling with allergies? The Muddle Shop has all the ridiculous solutions you need to make the most of spring. Or you could just take Zyrtec once a day. Like a normal person. Featured in:&nbsp;Ads of the World, Business Insider &amp; Ads Spot On Youtube, we made our own allergized version of QVC.&nbsp; The Allergy Suit was my personal favorite. Side note: we had a full meeting about whether the glass helmet should be more like a fishbowl or an astronaut helmet. The insanity continued on Facebook. &nbsp;&nbsp; Agency: J. Walter Thompson Group Creative Director: Howard Lenn Creative Director: Winnie Chang Art Directors: Tadhg Ennis/Archer West Copywriters: Don Foshay/Devon Wood https://don-foshay.com/Merck Tue, 03 Oct 2023 20:08:11 +0000 Don Foshay Portfolio https://don-foshay.com/Merck Merck ~Periodic Odyssey Shorty Award Winner: Gold With the pandemic’s shift to remote learning, gaming became just a click away from the classroom. Which sent kids’ attention spans out to recess. So to help parents and teachers keep learning alive, Merck and Minecraft created Periodic Odyssey: a quest to mine every element of the periodic table—all within a digital world that would’ve made my 6th-grade self spit out his Uncrustable. High Scores:1,000,000+ downloads in the first 12 weeks58 million global impressions30,000 clicks  to the landing page Featured in:&nbsp;Yahoo Finance &amp;&nbsp; CSR Wire This case study has the full scoop, but keep scrolling to see how the campaign unfolded. First, a social trailer launched to get parents and kids psyched.&nbsp; Then we posted hints on social to help guide players on their digital dig. &nbsp;&nbsp; Influencers got in the mix too and gave their thoughts on the game. Agency: Ogilvy NY Game Map Developer: Blockworks Creative Director: Satyen RaoAssociate Creative Director: Winston NoelArt Director: Tadhg EnnisCopywriter: Don FoshayJr Copywriter: Mike Bottorff https://don-foshay.com/Casper-III Wed, 13 Dec 2023 20:21:13 +0000 Don Foshay Portfolio https://don-foshay.com/Casper-III Casper ~Cozy ContentCasper’s brand channels, especially social and email, became a playground to expand and express their fun, charming voice.Here are some of the greatest hits that I worked on as their Senior Copywriter. Turns out, Casper customers leave some wacky (but loving) reviews. So we made equally-as-fun content out of them using the Casper look and feel. &nbsp; <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/1e4accd94b07b3deea48c9bc421bcedb7c28d30971c90a6831c5127606d852de/CasperSnoozeReviewsSoundOn-ezgif.com-optimize.gif" data-mid="203751322" border="0" data-scale="31" src="https://freight.cargo.site/w/600/i/1e4accd94b07b3deea48c9bc421bcedb7c28d30971c90a6831c5127606d852de/CasperSnoozeReviewsSoundOn-ezgif.com-optimize.gif" />&nbsp; &nbsp; &nbsp; &nbsp;<img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4a1bc71e8fa0520085224097edcc7175aa05562455328631fe2dc625d44491cd/caspercustomerwarning-ezgif.com-optimize.gif" data-mid="203751462" border="0" data-scale="55" src="https://freight.cargo.site/w/600/i/4a1bc71e8fa0520085224097edcc7175aa05562455328631fe2dc625d44491cd/caspercustomerwarning-ezgif.com-optimize.gif" /> Think sleep stats can’t be fun? Keep dreaming. In collaboration with Gallup, we turned snoozeworthy data about nighttime overheating into engaging content to get users as obsessed with rest as we are. <img width="1170" height="1170" width_o="1170" height_o="1170" data-src="https://freight.cargo.site/t/original/i/d1d251eee9abcae64f97edd57dad7f6f10351801e23b4939b88ba6b9019545db/CasperFactorCapYellowFrame1.jpg" data-mid="203753575" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/d1d251eee9abcae64f97edd57dad7f6f10351801e23b4939b88ba6b9019545db/CasperFactorCapYellowFrame1.jpg" />&nbsp;&nbsp;<img width="1170" height="1170" width_o="1170" height_o="1170" data-src="https://freight.cargo.site/t/original/i/8e40e2aa6b6b504ea550e1fee391643ae53e49271ac99d9f744f47e2e53db26f/CasperFactorCapYellowFrame2.jpg" data-mid="203753574" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/8e40e2aa6b6b504ea550e1fee391643ae53e49271ac99d9f744f47e2e53db26f/CasperFactorCapYellowFrame2.jpg" /> &nbsp;<img width="1167" height="1167" width_o="1167" height_o="1167" data-src="https://freight.cargo.site/t/original/i/8d5b32492f68a46726827d7ad043c36673dbfd08aa0c6d1fc7338346b16189b4/IMG_9688.jpg" data-mid="203753613" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/8d5b32492f68a46726827d7ad043c36673dbfd08aa0c6d1fc7338346b16189b4/IMG_9688.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/c56cccb5c4e049560b44f0793ad76e4a4b143f5572bce6cb2c2490b1cc205661/PopQuizzzFrame1GIF.gif" data-mid="203752448" border="0" data-scale="31" src="https://freight.cargo.site/w/600/i/c56cccb5c4e049560b44f0793ad76e4a4b143f5572bce6cb2c2490b1cc205661/PopQuizzzFrame1GIF.gif" />&nbsp; <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b4ddf13581a27df0418f81fbfacff2ad69697ad71a4de6fe88d597049bd34e11/PopQuizzzFrame2GIF.gif" data-mid="203752447" border="0" data-scale="31" src="https://freight.cargo.site/w/600/i/b4ddf13581a27df0418f81fbfacff2ad69697ad71a4de6fe88d597049bd34e11/PopQuizzzFrame2GIF.gif" /> &nbsp;<img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/96a339043f19b016a00e73ff2b860b5bb119185ff77638b6a20e20fd136554cb/PopQuizzzFrame3GIF.gif" data-mid="203752446" border="0" data-scale="31" src="https://freight.cargo.site/w/600/i/96a339043f19b016a00e73ff2b860b5bb119185ff77638b6a20e20fd136554cb/PopQuizzzFrame3GIF.gif" /> Remember Casper’s classic subway puzzles?&nbsp;Well, to launch The Casper,&nbsp;a new mattress inspired by their first one ever, we brought them back with new additions to the puzzle canon. <img width="1161" height="1161" width_o="1161" height_o="1161" data-src="https://freight.cargo.site/t/original/i/b9a8d80087d40aa95f9c707dc3c9fe6feb8c1b5f43bc86144f858942ccaac4d7/IMG_9697.jpg" data-mid="203858706" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/b9a8d80087d40aa95f9c707dc3c9fe6feb8c1b5f43bc86144f858942ccaac4d7/IMG_9697.jpg" />&nbsp;&nbsp;<img width="1170" height="1170" width_o="1170" height_o="1170" data-src="https://freight.cargo.site/t/original/i/b351425c5b0f479d468fc72a6831e6de8c46ac2e085fa538c7871e8e0633ca51/IMG_9695.jpg" data-mid="203858708" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/b351425c5b0f479d468fc72a6831e6de8c46ac2e085fa538c7871e8e0633ca51/IMG_9695.jpg" /> &nbsp;<img width="1170" height="1170" width_o="1170" height_o="1170" data-src="https://freight.cargo.site/t/original/i/5cce7e080c15f93776d237772c6b0123a799448eb0152f453b261d29482a8e53/IMG_9696.jpg" data-mid="203858707" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/5cce7e080c15f93776d237772c6b0123a799448eb0152f453b261d29482a8e53/IMG_9696.jpg" />Major sale holidays got the Casper treatment too, with charming headlines that hooked scrollers in, and sale prices to get them shopping. <img width="1360" height="1360" width_o="1360" height_o="1360" data-src="https://freight.cargo.site/t/original/i/2288f80279d8b52b01c7128195241a05050e540120a56646de14668e75867837/LaborDaySocialAd.png" data-mid="203753260" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/2288f80279d8b52b01c7128195241a05050e540120a56646de14668e75867837/LaborDaySocialAd.png" />&nbsp;&nbsp;<img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/034a16247371283ce8cf39032b3d6eba23e6d1a9b954043065b71261b53fbecb/CasperBacktoSchoolSaleDisplayAdGIF.gif" data-mid="203753282" border="0" data-scale="47" src="https://freight.cargo.site/w/480/i/034a16247371283ce8cf39032b3d6eba23e6d1a9b954043065b71261b53fbecb/CasperBacktoSchoolSaleDisplayAdGIF.gif" /> Since we sent out a gajillion of em’, emails became a place to poke and prod at the limits of Casper’s brand voice. (Click to zoom) <img width="890" height="3819" width_o="890" height_o="3819" data-src="https://freight.cargo.site/t/original/i/a527da25d6c9da3d7c0a1c36ae4d029b52489619ce2c475f715721bcb0badca0/CasperHalftimeEmail.png" data-mid="203857226" border="0" src="https://freight.cargo.site/w/890/i/a527da25d6c9da3d7c0a1c36ae4d029b52489619ce2c475f715721bcb0badca0/CasperHalftimeEmail.png" /> <img width="1186" height="7487" width_o="1186" height_o="7487" data-src="https://freight.cargo.site/t/original/i/1e02ba5c2f4f0f857a8b9bf1154720938c0c0beab093fe4354a25ec15b6d44a8/CasperLuxuryEmail.png" data-mid="203857014" border="0" src="https://freight.cargo.site/w/1000/i/1e02ba5c2f4f0f857a8b9bf1154720938c0c0beab093fe4354a25ec15b6d44a8/CasperLuxuryEmail.png" /> <img width="895" height="4197" width_o="895" height_o="4197" data-src="https://freight.cargo.site/t/original/i/62ca7cee12e0b2442832c938592155f109535dd0b419cb4a4b46631147a99355/CasperResultionsEmail.png" data-mid="203857453" border="0" src="https://freight.cargo.site/w/895/i/62ca7cee12e0b2442832c938592155f109535dd0b419cb4a4b46631147a99355/CasperResultionsEmail.png" /> &nbsp; Agency: Casper (in-house)Copy Supervisor: Sean Peecook Senior Copywriter: Don FoshayDesigner: Anthony Caceres https://don-foshay.com/Nat-Geo Wed, 04 Oct 2023 21:29:17 +0000 Don Foshay Portfolio https://don-foshay.com/Nat-Geo Nat Geo ~Framing Genius Picasso saw the world differently. To him, every napkin was a canvas, every bullfight was total war, and every face was a geometric mess. So to promote his dedicated season of Nat Geo’s show “Genius,” we gave people a chance to see life through Picasso’s eyes. We drew attention (pun intended) via out of home by setting up frames around the world and asking Instagram users to upload their view with the hashtag #FramingGenius. A few pros even took a stab at seeing the world like Picasso. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/502158b5b5b9849c278e32ae83406f89141b22e9c9080ab86c84a0bbe15258f3/SnapInsta.to_655905191_18579810790025888_1135794229074611321_n.jpg" data-mid="253792366" border="0" src="https://freight.cargo.site/w/1000/i/502158b5b5b9849c278e32ae83406f89141b22e9c9080ab86c84a0bbe15258f3/SnapInsta.to_655905191_18579810790025888_1135794229074611321_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e50dae724302553030f83868491b29ab654a41dbaf350b670472499e9e581e62/SnapInsta.to_656150944_18574505029060121_5201939503715538157_n.jpg" data-mid="253793060" border="0" src="https://freight.cargo.site/w/1000/i/e50dae724302553030f83868491b29ab654a41dbaf350b670472499e9e581e62/SnapInsta.to_656150944_18574505029060121_5201939503715538157_n.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/a620a908704a2b85f712238e6aef6fc50b84244c4eb4df8b505c8daef14fd699/SnapInsta.to_650917089_18343545661213845_3935020447584425374_n.jpg" data-mid="253793065" border="0" src="https://freight.cargo.site/w/1000/i/a620a908704a2b85f712238e6aef6fc50b84244c4eb4df8b505c8daef14fd699/SnapInsta.to_650917089_18343545661213845_3935020447584425374_n.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/649beb478d2f25e12e8440be2e35de95a2e066591dddbdd53605fba89f1e7bc2/SnapInsta.to_650770248_18363575179201578_5918181145078248324_n.jpg" data-mid="253793062" border="0" src="https://freight.cargo.site/w/1000/i/649beb478d2f25e12e8440be2e35de95a2e066591dddbdd53605fba89f1e7bc2/SnapInsta.to_650770248_18363575179201578_5918181145078248324_n.jpg" /> <img width="1080" height="1344" width_o="1080" height_o="1344" data-src="https://freight.cargo.site/t/original/i/15a4781acae8fedde7c37848167bebd2d9a5e6539354848b85a6abda9eed1b10/SnapInsta.to_654737124_18383337874089588_1538556289324218713_n.jpg" data-mid="253793063" border="0" src="https://freight.cargo.site/w/1000/i/15a4781acae8fedde7c37848167bebd2d9a5e6539354848b85a6abda9eed1b10/SnapInsta.to_654737124_18383337874089588_1538556289324218713_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f31f25b48b8440f208d50f9205fd4c4fb683c433e612c307434c80f5f4cedbd7/SnapInsta.to_653967494_18383349088084574_1149531719536635466_n.jpg" data-mid="253793069" border="0" src="https://freight.cargo.site/w/1000/i/f31f25b48b8440f208d50f9205fd4c4fb683c433e612c307434c80f5f4cedbd7/SnapInsta.to_653967494_18383349088084574_1149531719536635466_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6531af332fc8b21e385abce7235d95b7ef38ee7760ff50e43d346d829aae1ed6/SnapInsta.to_659707144_18443879905117594_8012113314295423463_n.jpg" data-mid="253793068" border="0" src="https://freight.cargo.site/w/1000/i/6531af332fc8b21e385abce7235d95b7ef38ee7760ff50e43d346d829aae1ed6/SnapInsta.to_659707144_18443879905117594_8012113314295423463_n.jpg" /> Photos by @lastsuspect &amp; @inter_disciplinaryAgency: ISL/J. Walter Thompson Executive Creative Director: Zach Goodwin Creative Director: Karl Ackermann Art Director: Tadhg Ennis Copywriter: Don Foshay https://don-foshay.com/Zyrtec-II Tue, 03 Oct 2023 22:43:02 +0000 Don Foshay Portfolio https://don-foshay.com/Zyrtec-II Zyrtec ~Zeize the Day&nbsp; To my fellow tissue-stacking, pollen-avoiding, feline-fearing nose blowers out there—you’re more than your allergies. There’s an incredible you underneath all those sniffles and sneezes, which is just what Zyrtec’s allergy relief wants to unleash and their latest campaign wants to celebrate. Featured in: DigiDay &amp; MediaPost TV spots showed all the amazing things you can do without allergy symptoms in your way... Like making “Funkytown” out of beeps from the grocery scanner thing... Or reliving your bumper car days in the backyard... Or ripping a duet with your pet that looks eerily like you. Agency: Doner Executive Creative Director: Justin Bilicki Creative Director: Adam Burkett Senior Art Director: Tadhg Ennis Senior Copywriter: Don Foshay https://don-foshay.com/Small-Unites Wed, 04 Oct 2023 21:29:26 +0000 Don Foshay Portfolio https://don-foshay.com/Small-Unites Small Unites ~America’s BestThe holidays are a BIG deal for small businesses’ annual income. A big deal that, during covid, went from a boost in sales to a last bastian of hope. So, to rally support for small businesses across the country, Small Unites (a Capital One-funded program) asked Americans to show off the absolute best gifts their hometown has to offer. On Youtube, we showcased one-of-a-kind items from small businesses while asking consumers to shop, tag, and share the best gifts from their local shops. Each week, we asked social users to share the best shops offering certain holiday items, from baked treats to toys. &nbsp; &nbsp;&nbsp; We posted a wrap-up social video during the last week of the campaign that highlighted user-submitted small businesses. Agency: Ogilvy NY Creative Directors: Thomas Smith/Darren Uruqhart Art Director: Tadhg Ennis Copywriter: Don Foshay https://don-foshay.com/Bloomberg Tue, 03 Oct 2023 22:44:46 +0000 Don Foshay Portfolio https://don-foshay.com/Bloomberg Bloomberg ~Before you change the world. Bloomberg. Bloomberg’s mountains of curated data and roster of award-winning journalists give the Teslas of tomorrow the ultimate utility belt of information. With this campaign, we gave future world-changers a glimpse of what they could do with Bloomberg’s insights. Featured in:&nbsp;Reel360, Ads of the World, AdPulp, Best Ads on TV, Let’s Talk Ads &amp; Marketing Brew Through&nbsp;online videos, we offered up a world that inventors could create by better understanding the one they’re living in. :06 Youtube bumpers mimicked Apple’s notes app (where genius ideas begin). As the pioneers of tomorrow listen to Philip Glass movie scores (or whatever pioneers listen to on Spotify), we offered our encouraging pitch. Agency: Doner Executive Creative Director: Jon Krevolin Creative Directors: John Regan/Carla Butwin Senior Art Director: Tadhg Ennis Senior Copywriter: Don Foshay https://don-foshay.com/Merck-II Tue, 09 Sep 2025 20:07:50 +0000 Don Foshay Portfolio https://don-foshay.com/Merck-II Merck ~Inventors of TomorrowWe did it. We made pharma fun. How? Kids. To tie the knot between invention and imagination, we paired up the most imaginative inventors of tomorrow with a seasoned inventor from today to get to the bottom of how the world works. Before launching the campaign on Merck’s social channels, we asked parents to get their young inventors’ thoughts on how science can help the world. We also created a mini-teaser to get users excited for the coming content series. Then we asked the hard-hitting questions and let imaginations soar as our veteran inventor broke down the complex scientific answers for us all to understand. Agency: Ogilvy NY Creative Director: Satyen Rao Copywriter: Don Foshay Art Director: Tadhg Ennis