Casper ~
Welcome to Cozyville
What if toys had their own Christmas?
Would they want clothes? Tech? Scratch-offs and hard liquor?
Sleep? (Bingo.)
We went with the latter, because we know great sleep is the gift that keeps on giving, night after night.
Plus, we wanted to see what a T. rex would look like with a bob cut.
To kick off the campaign, we welcomed Youtube watchers to Cozyville.
Then we gave a glimpse into the lives of different types of toy families as they unboxed the Casper mattresses they begged toy Santa for.
Agency: Casper (in-house)
Copy Supervisor: Sean Peecook
Senior Copywriter: Don Foshay
Copywriter: Sam O’Hara
Then we gave a glimpse into the lives of different types of toy families as they unboxed the Casper mattresses they begged toy Santa for.
Agency: Casper (in-house)
Copy Supervisor: Sean Peecook
Senior Copywriter: Don Foshay
Copywriter: Sam O’Hara
