Casper ~

Cozy Content

Casper’s brand channels, especially social and email, became a playground to expand and express their fun, charming voice.

Here are some of the greatest hits that I worked on as their Senior Copywriter.

 Turns out, Casper customers leave some wacky (but loving) reviews. So we made equally-as-fun content out of them using the Casper look and feel.

         

Think sleep stats can’t be fun? Keep dreaming. In collaboration with Gallup, we turned snoozeworthy data about nighttime overheating into engaging content to get users as obsessed with rest as we are.

    
   

Remember Casper’s classic subway puzzles? Well, to launch The Casper, a new mattress inspired by their first one ever, we brought them back with new additions to the puzzle canon.

    

Major sale holidays got the Casper treatment too, with charming headlines that hooked scrollers in, and sale prices to get them shopping.

  

Since we sent out a gajillion of em’, emails became a place to poke and prod at the limits of Casper’s brand voice. (Click to zoom)

 
Agency: Casper (in-house)
Copy Supervisor: Sean Peecook
Senior Copywriter: Don Foshay
Designer: Anthony Caceres