Nat Geo ~

Framing Genius

Picasso saw the world differently.

To him, every napkin was a canvas, every bullfight was total war, and every face was a geometric mess.

So to promote his dedicated season of Nat Geo’s show “Genius,” we gave people a chance to see life through Picasso’s eyes.

We drew attention (pun intended) via out of home by setting up frames around the world and asking Instagram users to upload their view with the hashtag #FramingGenius.



A few pros even took a stab at seeing the world like Picasso.


Agency: ISL/J. Walter Thompson
Executive Creative Director: Zach Goodwin
Creative Director: Karl Ackermann
Art Director: Tadhg Ennis
Copywriter: Don Foshay