Merck ~
Periodic Odyssey
Shorty Award Winner: Gold
With the pandemic’s shift to remote learning, gaming became just a click away from the classroom.
Which sent kids’ attention spans out to recess.
So to help parents and teachers keep learning alive, Merck and Minecraft created Periodic Odyssey: a quest to mine every element of the periodic table—all within a digital world that would’ve made my 6th-grade self spit out his Uncrustable.
High Scores:
- 1,000,000+ downloads in the first 12 weeks
- 58 million global impressions
- 30,000 clicks to the landing page
Featured in: Yahoo Finance & CSR Wire
This case study has the full scoop, but keep scrolling to see how the campaign unfolded.
First, a social trailer launched to get parents and kids psyched.
Then we posted hints on social to help guide players on their digital dig.
Influencers got in the mix too and gave their thoughts on the game.
Agency: Ogilvy NY
Game Map Developer: Blockworks
Creative Director: Satyen Rao
Associate Creative Director: Winston Noel
Art Director: Tadhg Ennis
Copywriter: Don Foshay
Jr Copywriter: Mike Bottorff
First, a social trailer launched to get parents and kids psyched.
Then we posted hints on social to help guide players on their digital dig.
Influencers got in the mix too and gave their thoughts on the game.
Agency: Ogilvy NY
Game Map Developer: Blockworks
Creative Director: Satyen Rao
Associate Creative Director: Winston Noel
Art Director: Tadhg Ennis
Copywriter: Don Foshay
Jr Copywriter: Mike Bottorff
