Zyrtec ~
Muddle Shop


MMA Smarties Award: Bronze

Struggling with allergies?

The Muddle Shop has all the ridiculous solutions you need to make the most of spring.

Or you could just take Zyrtec once a day. Like a normal person.

Featured in: Ads of the World, Business Insider & Ads Spot
On Youtube, we made our own version allergized version of QVC, but way weirder. 





The Allergy Suit was my personal favorite. Side note: we had a full meeting about whether the glass helmet should be more like a fishbowl or an astronaut helmet.



The insanity continued on Facebook.

 

  


Agency: J. Walter Thompson
Group Creative Director: Howard Lenn
Creative Director: Winnie Chang
Art Directors: Tadhg Ennis/Archer West
Copywriters: Don Foshay/Devon Wood