Merck ~

Inventors of Tomorrow

We did it.
We made pharma fun.

How? Kids.

To tie the knot between invention and imagination, we paired up the most imaginative inventors of tomorrow with a seasoned inventor from today to get to the bottom of how the world works.

Before launching the campaign on Merck’s social channels, we asked parents to get their young inventors’ thoughts on how science can help the world.



We also created a mini-teaser to get users excited for the coming content series.

Then we asked the hard-hitting questions and let imaginations soar as our veteran inventor broke down the complex scientific answers for us all to understand.





Agency: Ogilvy NY
Creative Director: Satyen Rao
Copywriter: Don Foshay
Art Director: Tadhg Ennis