Small Unites ~
America’s Best
The holidays are a BIG deal for small businesses’ annual income.
A big deal that, during covid, went from a boost in sales to a last bastian of hope.
So, to rally support for small businesses across the country, Small Unites (a Capital One-funded program) asked Americans to show off the absolute best gifts their hometown has to offer.
On Youtube, we showcased one-of-a-kind items from small businesses while asking consumers to shop, tag, and share the best gifts from their local shops.
Each week, we asked social users to share the best shops offering certain holiday items, from baked treats to toys.
We posted a wrap-up social video during the last week of the campaign that highlighted user-submitted small businesses.
Agency: Ogilvy NY
Creative Directors: Thomas Smith/Darren Uruqhart
Art Director: Tadhg Ennis
Copywriter: Don Foshay
Each week, we asked social users to share the best shops offering certain holiday items, from baked treats to toys.
We posted a wrap-up social video during the last week of the campaign that highlighted user-submitted small businesses.
Agency: Ogilvy NY
Creative Directors: Thomas Smith/Darren Uruqhart
Art Director: Tadhg Ennis
Copywriter: Don Foshay
