Casper ~

Holiday from the Holidays

The holidays aren’t all candy canes and fruitcake.

They’re also filled with packed mall parking lots, burnt turkey, and that one uncle who believes the earth is “actually more of a square.”

Instead of ignoring the chaos that the holidays drum up, Casper leaned into it, found the humor in it, and offered the perfect getaway—your bed.

Through TV spots, we created stressful holiday scenarios that everyone can resonate with, while hero’ing Casper mattresses as the dreamy escape.

Holiday nightmare #1: middle seat in coach.



Holiday nightmare #2: stopping by a gajillion houses on Christmas day.



We extended the holiday misery messaging via OOH in already miserable places (aka NYC’s subways and LA traffic).





Agency: Casper (in-house)/Big Day
Executive Creative Director: Ahab Nimry
Creative Director: Mark Westman
Copy Supervisor: Sean Peecook
Senior Copywriter: Don Foshay